Benchmark Results

Your Results

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Name
First
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Email
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Weekly Revenue
How much revenue did you make from one week of grooming?
(This is the total revenue generated and includes all grooming including nail clips etc but excludes stock sold or daycare etc. but includes any additional fees such as dematting or express service charges)
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Weekly grooming hours
How many hours did you pay to generate than income?
(This is the total time paid for the week and includes the time spent cleaning and serving customers etc
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Number of dogs groomed*
Total dogs groomed in one week
(This is the total dogs groomed for the week, you can exclude Nail trims or face trims if you supply them as a quick walk in service which is not generally scheduled)
Average hourly rate
This is your hourly rate
Congratulations, this figure is in the safety zone.

Depending on the structure and overheads of the business, this figure potentially shows good profit margins and can help contribute to job security.

Obviously it is important to know all the overheads and other costs surrounding the business to give a true indicator of how the business is doing.
Your business is in the neutral zone.

Depending on the structure and overheads of the business, this figure may be a break-even point. Obviously, it is important to know all the overheads and other costs surrounding the business to give a true indicator of how the business is doing.

Try adjusting the numbers by adding in an extra dog per day, or increasing each groom by a couple of dollars to see what it would take to move to Green.
Warning, this figure is in the danger zone.

Depending on the structure and overheads of the business this is not a sustainable business model. If you are a sole trader working from home this figure may be sustainable as the risks are very low, but as an employee or employer, this figure indicates a serious risk to stability and is not financially viable.

Try adjusting the numbers by adding in an extra dog per day, or increasing each groom by a couple of dollars to see what it would take to move to Amber.
Average groom price
Average groom price
Congratulations, this figure is the safety zone.

Your business seems to be charging a groom price that can ensure the growth and stability of the business. Remember to check with your expenses to ensure this analysis is correct.
This figure is in the neutral zone.

Your business may be charging a similar amount to other groomers or slightly below, but be aware that their business may be struggling too or they may have different overheads to consider.

Price matching cannot be sustained unless speed and overheads are carefully calculated to ensure a stable business.

Try adjusting the numbers by adding a couple of dollars to each groom to see what it would take to move to Green.
Warning, this figure is in the danger zone.

Your business may be undercharging for the services that you offer. Losing money on one dog is not the end of the world, but losing money on every dog is a huge problem.

Try adjusting the numbers by adding a couple of dollars to each groom to see what it would take to move to Amber.
Average service time
Average service time
Congratulations, the figure is in the safety zone.

This indicates that you are grooming to a high speed and may be due to experience and length of time in the grooming industry.

It may however also indicate that you are cutting corners with your grooms, so ensure that you are not working so fast to endanger the dogs or yourself, and not putting out a poor quality product.
This figure is in the neutral zone.

The average groom may be appropriate for the quality of the groom you provide, or you might be able to improve on your times. Make sure your equipment is up to date with good dryers and grooming equipment as blunt tools and poor quality brushes and combs can double the time it takes to do a groom.

If offering a premium service of show grooms, specialising in timid or aggressive dogs where you need to work slower than normal, or unique styles such as Asian fusion which may take longer to complete, ensure you plan for that time in your pricing.

Consider more training to ensure you are working expediently and keep a time and motion study of your day so you can see where time may be lost and work to improve.
Warning, this figure is in the danger zone.

The average groom appears to be taking too long and you should analyse why that is. Make sure your equipment is up to date with good dryers and grooming equipment as blunt tools and poor quality brushes and combs can double the time it takes to do a groom.

It may be that you are offering a premium service of show grooms, specialising in timid or aggressive dogs where you need to work slower than normal, or unique styles such as Asian fusion which may take longer to complete and if this is the case you must plan for that time in your pricing.

If neither of the above applies, consider more training to ensure you are working expediently and keep a time and motion study of your day so you can see where time is slipping away.
Would you like help to achieve your goals?*
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What do your results mean?

These base figures will either make you smile or make you squirm, so at this point, I am going to leave you to work on increasing your groom prices if appropriate, or speeding up your grooms if that is where the problem lies.

Ideally, you should do some research in your area to determine the average groom price of your peers, but don’t get too hung up on the results. Many groomers (and other animal service industries) undercharge as they are passionate about their job and mistakenly feel that no one will pay more for the service you are offering.

When dealing with customers, it is important that they get a quality service for a price that is fair for everyone and one that will be sustainable to the business just like any other business.

Many people will know how much they charge for a groom most often, and roughly how long it will take for a groom, and what they pay their employee (or themselves) per hour, but those figures are seldom correct.

Let’s say the most common price you charge is $70, and you know your staff can do it in 90 minutes, and you pay $20 per hour, that sounds like a good enough deal.

The reality though, is that some grooms are less than $70 and staff will spend more time outside of that 90 minutes cleaning up and answer phones. The $20 per hour you are paying does not include holiday pay, sick pay, stats, Super funds and other staff costs that you pay on top of that figure.

The $70 also usually includes GST whereas you cannot claim GST back by paying staff, so for a quick calculation, add GST plus 20% onto your base hourly rate to get a truer indicator of how much you are actually paying for labour.

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Helping Grooming Businesses Succeed

Your Results

Benchmark results

Average hourly rate

Average groom price

Average service time

What do your results mean?